About the Client
In 1995 metal detectorist Craig Allison decided to turn his favourite hobby into a business, and opened Crawfords Electronics Ltd located in Scunthorpe. Now after 17 years of business Crawfords have become a household name in the metal detector industry through their genuine, honest professionalism and outstanding customer service.
Their understanding of customers’ needs have helped them build up an impressive customer base of thousands of satisfied customers all around the world. Craig is now considered to be one of the leading authorities on metal detectors in the UK, frequently receiving requests for advice from manufacturers and customers alike.
Craig sees the growing importance of customer service that is easy to understand, simple and reassuring; “From the very beginning, our goal has been to listen to our customers’ requirements and help them buy a metal detector that is suitable for their individual needs. It would be easy to sell the most expensive detector or the one with the greatest profit potential, but I know as an avid detectorist myself, there is nothing worse than buying the wrong machine that is too complicated or unsuitable for the job – you just end up feeling frustrated and miserable.”
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About the Job
When it was time for Crawfords to update their website, they came to Cyber Fox. Their old site was difficult to use on the back-end where the CMS had limited capability, and had fallen behind the times.
Craig wanted a visually impactful site which was able to be customized with added features and functionality down the road.
Cyber Fox designed Crawfords with the following objectives:
- In keeping with the style of the existing brand
- Transfer of old product and customer data
- Flexible and fully customisable back-end
- Lightning fast pagespeed
Crawfords is growing each year in a booming post-pandemic industry, and their sleek new website is the face of their online store and continuing success.
Click below to view the finished article.
We've been working in collaboration with Cyber Fox for quite a while now, and on multiple web projects. We have always found the team to be great to work with, full of ideas and great at delivering bespoke web solutions. Cyber fox manage our sites and have provided both monthly support and also the ability for us to make our own changes where necessary! We would highly recommend!Crawfordsmd.comJune 10, 2022
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