Crawfords

About the Client

In 1995 metal detectorist Craig Allison decided to turn his favourite hobby into a business, and opened Crawfords Electronics Ltd located in Scunthorpe. Now after 17 years of business Crawfords have become a household name in the metal detector industry through their genuine, honest professionalism and outstanding customer service.

Their understanding of customers’ needs have helped them build up an impressive customer base of thousands of satisfied customers all around the world. Craig is now considered to be one of the leading authorities on metal detectors in the UK, frequently receiving requests for advice from manufacturers and customers alike.

Craig sees the growing importance of customer service that is easy to understand, simple and reassuring; “From the very beginning, our goal has been to listen to our customers’ requirements and help them buy a metal detector that is suitable for their individual needs. It would be easy to sell the most expensive detector or the one with the greatest profit potential, but I know as an avid detectorist myself, there is nothing worse than buying the wrong machine that is too complicated or unsuitable for the job – you just end up feeling frustrated and miserable.”