So you have a website, it’s served you well for many years, and as such you don’t see the need to fix that what isn’t broken. Well what if I told you that when your site was produced 2 or more years ago, it was likely built on the understanding that desktop use accounted for the vast majority of all online traffic, and as such it was unlikely to be responsive across multiple internet-ready devices. Moreover, even websites which are responsive often do not take into consideration the limited bandwidth capabilities of roaming devices.
In the UK, since 2014 there has been a 10% rise in the number of adults who only use a smartphone or tablet to go online (16%) and not a PC/laptop, indicating that these devices are no longer just supplementing desktop’s and laptops, but instead are starting to replace them. Adults are now more likely in 2016 to use a device other than a computer to go online. At present 71% of adults go online using a laptop or PC, a decrease of 10% since 2014 against a 3 times increase in those using only mobile devices.
Responsive websites essential? Here are the facts…
In every demographic group there has been a year on year increase in those who use only mobile devices to browse online. Smartphones are replacing computers for internet use, two-thirds (65%) of all adults use a smartphone to go online; up by four percentage points since 2014. Nine in ten adults now use a mobile phone, Of those who only use devices other than computers to go online, 78% use a smartphone.Movie Fifty Shades Darker (2017)Watch movie online Rings (2017)Watch movie online Logan (2017)Watch movie online Get Out (2017)Watch movie online John Wick: Chapter 2 (2017)Watch movie online The Lego Batman Movie (2017)
Smartphones are now the preferred device for five out of nine online searches and browsing activities. Users of the world wide web are now more likely to say that they use a smartphone (rather than any other device) for browsing online, surfing, social media, listening to streamed music, watching short video clips, and looking at news websites or apps.
65% of adults use a smartphone to go online, while 45% use a tablet. One in seven go online on either a fixed or portable games console (15%) or a smart TV (14%) with each of the other internet-enabled devices being used by around one in ten or fewer adults. Since 2014, adults are less likely to go online using a computer (71% vs. 81% in 2014) and are more likely to use a smartphone (65% vs. 61%), a tablet (45% vs. 39%) or a smart TV (14% vs. 8%).
Across all demographics, the use of mobile devices for internet use and browsing is increasing at an exponential rate, it seems highly probable that mobile devices with phase out traditional desktop PC’s and laptops for viewing content online. In order for businesses to stay ahead of the competition and keep up with technological and cultural changes, its now more crucial than ever that your website is responsive and optimized to the demands of 2016 and beyond.
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